Have you ever been the victim of a misleading pet food ad or a deceptive marketing scheme? Perhaps there was a time when a very compelling ad convinced you to buy a pet food product, only to find out later that you had been misled by the marketing?

If so, you’re not alone.

Each year, American consumers spend billions of dollars on pet food, much of it the result of deceptive marketing and false advertising. These run the gamut from blatant lies and fraudulent scams to subtle ploys intended to confuse and mislead.

When pet food companies rob consumers of their power to choose, by substituting a premium product with an inferior one, they may also be putting the health of pets at risk of foodborne illness, disease, and premature death.

This paradigm needs to change.

And it begins consumer advocates like me and pet parents like you.

Even though I am considered one of the nation’s top pet food safety experts in the United States, I am a pet parent just like you. And, even though Poisoned Pets is one of the most comprehensive sources of the health risks associated with commercial pet food in America, it isn’t enough.

It is only through my work as a pet food safety advisor and consumer representative to the Association of American Feed Control Officials, where I do the most good. At AAFCO, we develop laws and enforcement policies for regulating the manufacture, labeling, and sale of pet food – the food you feed your pets. And I am immensely proud to be a part of that process.

Even though my work is sometimes critical of the disparity between human and animal food regulations and the unfortunate use of enforcement discretion conducted by the United States Food and Drug Administration, I applaud AAFCO for allowing me to be a consumer advisor despite my views. I believe it is because we are all working towards a common goal: A dedication to the health and safety of animals.

The progression towards positive change is a process, one which can seem to advance at a glacial speed. It takes a great deal of work – and time – to achieve. Because AAFCO is a deliberative body, every detail is painstakingly scrutinized until a consensus is reached.

Part of my job with AAFCO is going to twice yearly meetings held at various locations across the country. And I always need your help to for attending these important meetings; The cost of registration, the airfare, and the hotel, it gets pretty pricey. And that’s why I’m asking for your help.

Maybe your wondering why I’m asking for your help.

Even though there’s only a handful of pet food safety advocates in America, even fewer don’t sell or promote pet food products. Instead, my work is entirely supported by individuals – pet parents – like you. Because without your generosity, your support, this vital work would not be possible.

If you’re ready to help make a difference, make a gift to Poisoned Pets today.

“A great human revolution in just a single individual will help achieve a change in the destiny of a nation and, further, can even enable a change in the destiny of all humankind.”

And that change begins with you.

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